Pole Divas CASE STUDY

Dancing your way up to #1

Through a long-term focus on improving online visibility and strengthening its digital presence, Pole Divas Australia has experienced significant growth in website traffic over four years.

Pole Divas
Dance studio / dance school.
4 years
Melbourne

The Story

Dancing your way to #1 with Pole Divas

Pole & Aerial Divas is an Australian pole dancing and aerial arts studio business operating multiple locations across Melbourne and the surrounding areas of Victoria. The business provides dance instruction, aerial fitness training and movement-based classes in a supportive, women-focused environment.

Pole Divas

INDUSTRY

Dance studio / dance school.

PROJECT YEAR

2022-ongoing

MARKETING PROVIDED

SEO

PROJECT OVERVIEW

Through a long-term focus on improving online visibility and strengthening its digital presence, Pole Divas Australia has experienced significant growth in website traffic over four years. Between 2022 and 2025, the website more than doubled its annual active users while generating a substantial increase in website sessions. This consistent growth highlights the brand’s expanding online reach and provides a strong foundation for ongoing SEO performance.

CUSTOMER OBJECTIVE

Increase organic traffic, improve search rankings, boost eCommerce sales, and grow brand awareness for Florage.

BUSINESS OBJECTIVE

Increase organic traffic, improve search rankings, boost eCommerce sales, and grow brand awareness for Florage.

About Pole Divas

Florage is a zero-plastic, eco-friendly florist specialising in native flowers and sustainable bouquets, serving customers across Hobart and Launceston.

Richard & his team are incredible. They do phenomenal work and are always there to help, brainstorm and improve not just our SEO, but also give suggestions for socials, marketing and everything in between. Couldn’t recommend them enough.
–

Pole Divas Marketing team

The results

122%

increase in active users

Growing from 15,885 in 2022 to 35,271 in 2025.

176%

increase in website sessions

Rising from 27,043 in 2022 to 74,628 in 2025.

19,386

additional annual active users

Compared to 2022.

47,585

additional annual website sessions

Compared to 2022.

96.3%

growth in active users in 2023

followed by continued growth in 2024 and 2025.

84.2%

increase in sessions in 2023

with further growth of 26.4% in 2024 and 18.5% in 2025.
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