EMAIL MARKETING
ONE OF THE STRONGEST ROI OF ANY DIGITAL CHANNEL.
The channel most businesses underestimate
Email marketing is one of the highest-returning channels in digital marketing, which is unfortunately often underused. These are people who already know, like and trust you and you should make sure you are using this.
When you use it effectively, email marketing becomes the right messages sent to the right people at the right time. This process will help you to convert leads, retain customers, and bring past clients back.
A well-managed email list is one of your most valuable business assets and we can help you use it properly.
SO WHERE DO WE START? HERE'S HOW WE BUILD AN EMAIL STRATEGY THAT ACTUALLY GETS OPENED, READ, AND THEN ACTED ON.
WHAT TO EXPECT FROM OUR EMAIL MARKETING SERVICES
Email marketing needs consistency and quality. A mass newsletter with a stock photo and three dot points isn’t email marketing. We stay across what’s happening in your business so your emails say something worth reading.
We only work with one business per industry – so we’re never applying the same strategy to a competitor’s list, and everything we learn about your audience stays on your side.
Email Strategy & Setup
Most email failures come from skipping the set up and strategy, as it is a very important part of he process. That means that before we touch your platform or write a single subject line, we settle the strategy questions: who gets what, how often, in what order, toward what goal. Then, we make sure your platform is actually configured to run it, and make sure everything is ready to go.
List Segmentation
Sending the same email to your whole list is the fastest way to train people to ignore you, which is why segments come into play. That means that new leads need different messages than long-term customers, and re-engagement should only go to cold contacts.
Campaign Copywriting
When it comes to campaign copywriting, you have to focus on the subject line first. Making sure your emails get opened is the most important part of the process and our team is great at what they do. We then make sure every email does one job and does it well.
Automation & Sequences
Automation means the follow-up happens whether you remember to do it or not, which is great for busy businesses. When someone downloads your guide, they will get a three-email nurture sequence. This is different from when someone buys, and they get a post-purchase sequence that sets expectations and plants the seed for a second purchase.
Reporting & Optimisation
Every send generates data, such as which subject lines outperformed, which segment clicked through and which call to action drove purchases. We read it, report it, and then we act on it – so the programme improves month on month rather than plateauing at whatever you launched with.
WHY CHOOSE US?
ETHICAL SEO STRATEGIES
We don’t chase algorithm shortcuts, because when Google catches up the damage is expensive to undo. Everything we do is the kind of work Google rewards long-term, and while it may be slower to build, it holds consistently.
NO LOCK-IN CONTRACTS
We don’t do lock-in. If the work isn’t delivering, you should be able to walk away, and we think that’s how it should work. We’ve never needed a contract to hold onto a client.
FULL TRANSPARENCY
You can ask us anything at any time and get a straight answer. Where the budget went, what we’re doing this month, why a particular ranking dropped. We don’t protect information to look more complex than we are.
MONTHLY REPORTING
Every month you get a report you can understand about which rankings moved, traffic numbers, leads generated, what we worked on and what’s next.
PLATFORM EXPERTISE
We work across the major email platforms – Klaviyo, Mailchimp, ActiveCampaign, and more. Whatever you’re using, we’ll get the most out of it. And if you’re not sure which platform is right for your business, we’ll help you choose.
NO LOCK-IN CONTRACTS
We don’t do lock-in. If the work isn’t delivering, you should be able to walk away, and we think that’s how it should work. We’ve never needed a contract to hold onto a client.
FULL TRANSPARENCY
Ask us anything, and you’ll get a straight answer. How the email campaign performed, how many people opened it, and how many of them engaged. We don’t hide behind data.
CUSTOM STRATEGIES
No batch-and-blast campaigns. Your email strategy is built around your audience, your goals, and what your customers actually want to hear. Every campaign is built with a specific goal, not scheduled and forgotten.
NEW TO EMAIL MARKETING? HERE’S WHAT YOU NEED TO KNOW!
Most businesses have an email list they’re barely using. Which is a shame, because it’s an audience that already knows you and has already shown some interest in what you do. The question isn’t whether email works – it does, consistently. The question is whether you’re using it properly.
The businesses that get the most out of email treat it like a conversation, not a megaphone. Useful emails, relevant to where the reader is in their buying stage, sent with some regularity – that’s what turns a list into repeat business, referrals, and customers who actually stick around.
Is email marketing still effective?
Absolutely. Email consistently generates some of the highest ROI of any digital channel, becauswe you are speaking to people who already know, like and trust you. On top of that, you own your list, so you do not have to worry about the algorithm.
How often should I be emailing my list?
How often you send an email all depends on your business and your audience. If you send too often you’ll see unsubscribes. But if you send it too rarely and you lose top-of-mind presence. We work with you to find the ideal cadence.
What if my email list is small?
In all honesty, your list size matters less than engagement. 500 people who open your emails are worth more than 5,000 who ignore them. We’ll work with what you have and build from there.
Do you write the email copy?
Yes, our team handles everything from strategy, copywriting, design, setup, to reporting.
Can you set up automated email sequences?
Yes, automation is one of the most effective parts of email marketing. This is because a well-built welcome sequence or lead nurture flow can generate leads and sales effectively and easily!
How Is 42 Digital Different From Others?
We work across all major platforms including Klaviyo, Mailchimp, and ActiveCampaign – and more. If you’re already using a platform, we work within it, and if you’re starting fresh, we’ll recommend what suits your business best, and works for you.
How do you measure success?
We track open rates, click rates, conversions, and revenue generated, while our monthly reports tell you exactly what your email campaigns are delivering and what we’re improving next.