Writing an Effective Call to Action for your Website

website

You are just a few clicks away from completing your website, and all that is left to decide on is an effective call-to-action (CTA) button. There are many ways you can catch the attention of site visitors. However, the tricky part is on how you can convert those leads. How do you actually make them […]

Ways to Optimise your Website for Search Engines

Ways to Optimise your Website for Search Engines

Once you’ve launched your website, the next thing on your mind is probably how to make it do better in search engines. It takes time and a specific set of skills for you to create search-friendly pages effectively. Search Engine Optimisation or SEO entails on-page and off-page techniques for your pages to rank for specific […]

Google January 2020 Core Algorithm Update

Google Logo

Google has announced that on January 13th they will be rolling out their first algorithm update of 2020. As this is a broad core update, the update simply named “January 2020” update will impact all search results on a global scale. This won’t be an update that be targeted with specific strategies such as site […]

42 Digital Is Now A Certified Google Partner

Google Partner Badge

42 Digital has always been about doing the best work for our client to help them succeed, and today all our hard work has paid off. Today we have been awarded Google Partner status which is a result of the high performance and growth we’ve for our AdWords clients. this award is only given out […]

Why Seo Is A Long Term Investment

Why SEO Is a Long Term Investment

– you are planning to do SEO  on your website for a month or two, get some results and after that to make a decision on whether to continue working on it or not; – you’re hoping that you can hire an SEO expert, pay them big money and be sure not to delve into […]

Basic Seo Key Terms & Acronyms

basic seo terms

Whether you are about to embark on your first business venture or you are an established company looking to increase your online presence and exposure, SEO is an important process to helping your business grow. As with any specialty, there are heaps of acronyms and terms that can often leave you wondering if you and […]

Ppc Vs Seo. Which Is Better for Your Business?

SEO vs PPC

PPC and SEO are two online marketing strategies that can greatly increase the traffic and success of your business. However each of these has a specific time and place where they can deliver you the greatest benefit. Knowing when to use them and in the right way that meets your budget can unlock so many […]

Seo Techniques in 2019 – What Business Owners Need to Focus On

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Search Engine Optimisation (SEO) is the standard process where customers can find the products and services that they are looking for. However, the industry is rapidly changing and business owners will need to ensure they have an effective SEO strategy to promote their enterprises effectively. Take note of the following 6 SEO practices to succeed […]

How To Get More Reviews With Google Short Names

Google My Business

Google has just released the new short name feature for Google My Business (GMB), allowing businesses to create a simple url that can will link directly to their GMB page. This will now make it easier for your business to get more reviews on your own Google My Business page. How to create a business […]

Google Confirms New Algorithm Update This Week

New Algorithm From Google

Google’s Danny Sullivan has confirmed that an algorithm updated had occurred this week. “Our core algorithm is updated all the time. For major updates, we’ll continue to share about those on @searchliaison, as we have been. We haven’t had a major update of that nature, but we did have a smaller one this week.” While […]