SEARCH ENGINE OPTIMISATION (SEO)
A Strategy-Driven SEO Agency Can…
UPLIFT ORGANIC TRAFFIC AND BOOST SALES BY 1200%
A Hobart SEO team that actually gives a damn!
Search Engine Optimisation is how your website gets found in Google, which is important for generating leads. When somebody searches for what you do, a business will show up. Whether this is your business, depends on how well you are ranking online.
One of the biggest challenges is that Google’s algorithm is always changing. What worked two years ago very well might not work today, and what works today needs to keep evolving. That’s why SEO isn’t a set-and-forget exercise, but instead an ongoing strategy that needs someone paying close attention to it.
We watch the algorithm changes so you don’t have to, and adjust accordingly. That means when Google updates something that affects your rankings, we’re already across it.
SO WHERE DO WE START? THE CORE PILLARS OF ORGANIC SEARCH ARE THESE FIVE STEPS AND FOCAL POINTS.
WHAT TO EXPECT WITH 42 DIGITAL
We take SEO seriously enough to be annoying about it. Your account manager watches your rankings very closely, and when something changes, you hear about it the same day. That means you are never left waiting. On top of that, we only take on one business per industry. So that means, when you’re with us, we’re entirely on your side…no conflicts. Every strategy we build is custom to your business, because we understand that no two industries, markets or audiences are the same.
Full Audit Of Your Website
We go through your digital presence by hand, without blindly relying on the algorithm. That means we look at site structure, technical issues, content gaps, backlink health, local listing accuracy… all of it gets looked at. When the audit is done, we will then walk you through it in person so you know exactly where things stand.
Keyword Research & Content Creation
Keyword research isn’t just volume numbers, and we look at what people actually type when they’re ready to buy versus when they’re just browsing, as well as what your competitors are ranking for that you aren’t, and where the realistic opportunities are given your current authority. That shapes the whole content strategy, and then our writers build pages and articles around it – not keyword-stuffed filler, but content your customers actually want to read.
Competitor Analysis
We run a full audit on your top three to five competitors and determine what they’re ranking for, where their backlinks are coming from, what content is driving their traffic. Sometimes the most useful thing that comes out of it is what they haven’t done, and topics they’ve ignored, local areas they haven’t targeted, questions their audience is asking that nobody’s answered well yet. Those gaps are where you get traction fastest, which we will make sure you know.
On-Page Optimisation
This is the unglamorous work that most agencies either skip or do badly – this means title tags written to actually get clicked, as well as meta descriptions that say something useful. This also means having internal links that help Google connect your pages, and image files named properly instead of “IMG_4829.jpg”. The page speed gets sorted so you’re not losing rankings because your site takes four seconds to load.
Link Building Services
A link from a trusted website tells Google your site is worth paying attention to, which is why we audit what you’ve already got, remove or disavow anything toxic, and then build a plan to earn quality links over time – through content, digital PR, and genuine outreach to relevant sites.
WHY CHOOSE US?
ETHICAL SEO STRATEGIES
We don’t chase algorithm shortcuts, because when Google catches up the damage is expensive to undo. Everything we do is the kind of work Google rewards long-term, and while it may be slower to build, it holds consistently.
NO LOCK-IN CONTRACTS
We don’t do lock-in. If the work isn’t delivering, you should be able to walk away, and we think that’s how it should work. We’ve never needed a contract to hold onto a client.
FULL TRANSPARENCY
You can ask us anything at any time and get a straight answer. Where the budget went, what we’re doing this month, why a particular ranking dropped. We don’t protect information to look more complex than we are.
MONTHLY REPORTING
Every month you get a report you can understand about which rankings moved, traffic numbers, leads generated, what we worked on and what’s next.
ETHICAL SEO STRATEGIES
We don’t chase algorithm shortcuts, because when Google catches up the damage is expensive to undo. Everything we do is the kind of work Google rewards long-term, and while it may be slower to build, it holds consistently.
NO LOCK-IN CONTRACTS
We don’t do lock-in. If the work isn’t delivering, you should be able to walk away, and we think that’s how it should work. We’ve never needed a contract to hold onto a client.
FULL TRANSPARENCY
You can ask us anything at any time and get a straight answer. Where the budget went, what we’re doing this month, why a particular ranking dropped. We don’t protect information to look more complex than we are.
MONTHLY REPORTING
Every month you get a report you can understand about which rankings moved, traffic numbers, leads generated, what we worked on and what’s next.
NEW TO SEO? HERE’S WHAT YOU NEED TO KNOW!
Most businesses in Hobart have customers searching for exactly what they do right now. Some of those searches are landing on a competitor’s site instead. Not because they’re better at what they do – just because their SEO is.
SEO also builds on itself. Work done this month adds to work done last month. A page you publish today can still be ranking in two years if you do proper SEO maintenance. It takes a while to get moving, and then it compounds. A backlink you earn this quarter adds to the ones from last quarter. It’s slow at the start and then it isn’t.
What Does SEO Stand For?
Search Engine Optimisation is ultimately about getting your website to rank in Google when someone searches for what you do. The traffic it generates is different to paid ads because it is organic, and stays relevant even when you are not paying for it.
Do I Really Need SEO?
If your customers use Google to find businesses like yours (which they probably do), then your ranking directly affects how many of them actually reach you. Whether they are booking online, or simply browsing, it is important that they are able to find you quickly and easily.
When Should I Start With SEO?
When it comes to SEO, the answer is, as soon as it makes sense for your budget. The reason for this is that the results take three to six months to show properly, so starting now means you’re seeing those results in three to six months rather than further down the track.
What is On-Page SEO?
On-page SEO is the work done on your actual website itself, so the page titles, meta descriptions, headings, content, internal links, image tags, site speed. This is key to how Google figures out what each page is about and whether it’s worth showing to the person searching.
What Is Off-Page SEO?
Off-page SEO is mostly link building, which is essentially getting other websites to link back to yours. Google treats those links as endorsements, meaning you are trustworthy. That means that a link from a well-regarded industry site carries more weight than a link from a directory nobody’s ever heard of.
How Is 42 Digital Different From Others?
One client per industry means your account manager isn’t also running the campaigns for your main competitor, which is key in marketing. It also means that your account manager knows your business personally, and they stay in touch regularly.
How Do You Track Results?
Our monthly reports cover rankings by keyword, organic traffic, leads generated, and what we actually worked on. Your account manager will also schedule a recurring end-of-the-month meeting with you to discuss the SEO results.
When Can I See SEO Results?
When it comes to technical fixes, they can move quickly – sometimes within weeks. Ranking improvements on competitive keywords take longer, usually three to six months before rankings shift, but we will keep you up to date regularly.